Saulo
Rodrigues

U+ Seguros - Landing Page

MY ROLE

- Participated in the discovery phases and co-created the Landing Page’s goals/requirements;

- Built ( with the UX Writer) the low and high definition prototypes;

- Created the entire visual concept, layouts, illustrations, and page development on webflow.

THE BRIEFING

The objective was clear: be an insurance company without bureaucracy and at totally accessible prices.

So, with a simple payment system, they asked me to develop a landing page that converts social media users into leads.

The look should be clear, inviting, also appeal to the emotional side.

THE CREATION I CAME UP WITH

The result was great sessions, with a beautiful conceptual photo, some illustrations, young typography, and concises call to action.

And, the illustrated icons gave an emotional touch.

Fatura Simples - Full Rebranding

MY ROLE

- Participated in the brand research (internal perceptions and construction of the buyer persona);

- Created a key vision and a visual identity system;

- Created a design system with some good practices;

- Prototyped and developed (with the marketing team) all landing pages;

THE BRIEFING

In 2018 Fatura Simples (Saas company) reformulated its business concept and the need to change visually following the new attributes of the brand.

Together with Consulmix Marketing Group (Branding specialist), we built the new brand concept. And it was in this scenario that I should come up with a new visual proposal.

THE CREATION I CAME UP WITH

To be serious and reliable (and using the simplicity concepts), we arrived at a logo where the “simple” stands out. We concluded that we would need an easily understandable symbol and a typeface sans serif to give an air of seriousness.

Fatura Simples - Billing flow

MY ROLE

- Collaborated with researchers, developers and managers in the discovery phase;

- Interpreted data and qualitative feedback;

- Created user stories, personas, and storyboards;

- Determined info. architecture and create sitemaps;

- Created high/low fidelity prototyping;

- Conducted, observe and analyse usability testing sessions.

THE BRIEFING

After reformulating his visual identity, the manager asked me for his output pieces (all interfaces that arrive at the end customer).

Keeping the focus on conversion, lead generation, and, of course, enchantment through the new identity.

THE CREATION I CAME UP WITH

Using its newest brand concept, we managed to achieve what we wanted with this project:

- Decreased loading time;

- Decreased friction in registration forms;

- Enchantment of our customers;

- Lead generation through our pieces (footer ad);

- Delighted customers of our customers (possibly future leads).